Social Media Content

Content that connects and converts

A selection of social content created for Addendum Hair, a premium hair extensions brand in San Diego. My role spanned concept development, planning, editing, and publishing. Each piece was designed to capture attention, encourage interaction, and support brand growth.

Reel Concepts for Addendum Hair

Debunking 3 Common Hair Extension Myths

Concept: A reel addressing 3 common misconceptions about extensions.
Purpose: Demonstrate how educational content can strengthen client trust and encourage shares.
Role: Ideation, editing, and visual design.

POV: It’s Your Birthday and Your Hair Needs an Upgrade

Concept: A playful POV reel showing a salon blowout as a confidence boost.
Purpose: Illustrate how personality-driven content can spark affinity and repeat viewing.
Role: Concept development and editing.

5 Quick Blowout Tips for Long, Bouncy Hair

Concept: A short tutorial reel giving 5 styling tips for voluminous har.
Purpose: Show how practical, replay-worthy content can boost saves and profile revisits.
Role: Content planning and editing.

Instagram Feed Strategy

Developed and managed content strategy for Addendum Hair across two channels — executing the Extensions grid and planning a Salon grid concept.

Addendum Hair Grid Execution (3×4)

Role: Planner & Publisher
Description: Implemented a 3×4 feed integrating educational reels, carousels, product features, and transformations. Created a pipeline of 25+ posts, with 15+ published during the three-month period.
Performance: Contributed to a 164% increase in reach and a 10% rise in profile visits.
Goal: Strengthen product visibility and foster deeper audience interaction with structured, on-brand content.

Addendum Salon Concept Grid (3×4)

Role: Content Planner & Brand Curator
Description: Developed a 3×4 grid concept combining salon promotions, transformations, and product highlights. Created the content calendar and defined a distinct visual style to support a consistent brand presence.
Status: Strategy and visual plan were completed; content was ready for team execution.
Goal: Build a clear visual voice for the salon channel and support future campaign rollout.

Web Design

01. Healthy Habits Website

See full site | PW: annapotapenko

Created during a Squarespace Design course, this site merges wellness and user centered design. I built a clean, calming interface to guide users through routines for fitness, nutrition, and mindfulness, reflecting both my creative direction and personal values.

Role: Designer + content curator
Tools: Squarespace
Focus: UX, visual storytelling, clean interface

02. Zara, Recreated