Content starts with understanding people

I create content by thinking about what catches people's attention, how they respond, and how to communicate information more clearly.

About Me

Hi, I'm Anna. I'm a creative thinker who likes some structure, but also the freedom to adapt as I go. I ask a lot of questions and I'd call myself multi-faceted more than specialized in one thing.

My experience spans content creation, education, and behavioral research. I've created content for a beauty and haircare brand on Instagram, including reels, carousels, and a full feed strategy. I've also worked as a research assistant studying how rejection and stress affect performance, and as a language tutor designing lessons for students with different goals.

That background has shaped how I think about content: less about posting for the sake of it, and more about understanding why something connects with people. The deeper I got into execution, the more I found myself drawn to the strategy behind it.

I graduated from UC San Diego with a B.S. in Human Health Psychology and speak English, Spanish, and Russian.

I'm looking for a role that combines strategy, creativity, and analytics, where I can keep figuring out what people respond to and turning that into content that works.

Selected Work

 

Across my time at Addendum Hair, the content I created helped grow the account's reach by 164%. These three projects show different sides of that work, from educational carousels and reels to transformation content.

 

Extension aftercare carousel

Context
I noticed that hair extension aftercare content performed well across beauty and salon accounts, particularly posts that answered common client questions.

What I did
Planned and designed a four-part educational carousel explaining extension maintenance and aftercare. Shot original visuals and designed the final layouts in Canva.

Outcome
Earned 13 saves and 13 shares, the highest of any static post I made that period.

Tools
Canva, Instagram Insights, Photography

K-tip transformation reel

Context
Addendum Hair regularly shared transformation content to showcase extension results.

What I did
Edited a before-and-after reel using CapCut, focusing on music, pacing, and transitions to highlight the transformation.

Outcome
One of the top 5 performing posts on the account, with 1.4K views and 67 likes.

Tools
CapCut, Instagram Insights

Weft removal reel

Context
Clients frequently had questions about wefts extension removal, creating an opportunity for practical educational content that addressed common concerns directly.

What I did
Filmed and edited an instructional Reel demonstrating how to remove wefts, breaking the process down into clear steps.

Outcome
One of the top 5 performing posts during that period, with 1.2K views and 48 likes.

Tools
iPhone, CapCut, Instagram Insights

Beyond the content

The full case study breaks down the content strategy, the account data behind it, and a few unpublished concepts I never got to run.

Skills

Content Creation

Short-form video editing (CapCut)

Content ideation & planning

Visual design (Canva)

Analytics

Instagram Insights

Content performance tracking

Excel

Languages

English (fluent)

Spanish (fluent)

Russian (fluent)