Creating content people understand and actually use

Health psychology background, with experience in content creation, teaching, and behavioral research, focused on making information clearer and more engaging.

About Me

Hi, I’m Anna. I graduated from UC San Diego with a B.S. in Human Health Psychology and have experience across content creation, education, and wellbeing-focused work.

I’ve created promotional and educational content for a beauty brand, designed lessons and learning materials as a language tutor, and organized wellbeing events and shared mental health resources at my university.

My background in psychology shapes how I approach communication. I pay attention to how people respond and adjust how I present information depending on the audience and context.

Across these experiences, I’ve been drawn to the same thing: making information clearer and more engaging for the people receiving it.

I speak English, Spanish, and Russian, and I’m interested in roles where I can work closely with people and be involved in both creating and communicating ideas.

Selected Projects

 

A selection of social media projects created for a beauty brand and a retail store, focused on making brand communication clearer and more engaging.

 
 

Extension aftercare post

Context
While working with Addendum Hair, I noticed that hair extension aftercare content performed well across other salon brands. Inspired by similar formats and visual references I saw on Pinterest, I proposed creating a clear, step-by-step aftercare post to address common client questions.

What I did
Planned and designed a four-part educational carousel. Shot original visuals with a professional camera and added on-brand text in Canva to explain each care step.

Outcome
This became the top performing static post during that period, earning the highest number of saves and shares.

Tools
Canva, Photography, Instagram Insights, Pinterest

K-tip transformation reel

Context
At Addendum Hair, part of my role involved editing and publishing a high volume of raw transformation footage filmed during client sessions, with the goal of clearly showing hair extension results and keeping the brand’s social content consistent and active.

What I did
Edited a before-and-after reel using CapCut, focusing on music, pacing, and transitions to highlight the transformation.

Outcome
The reel received the highest number of likes during my time on the account, performing two to three times higher than typical posts for that period.

Tools
CapCut, Instagram Insights

Short promotional video

Context
West of Camden needed support creating social media content for its Instagram. To help keep the account active, my manager and I decided to showcase a selection of winter staples and seasonal pieces through a short video.

What I did
Filmed the video in-store, capturing different winter outfits and items, and collaborated with a coworker on the final edit.

Outcome
The video supported product visibility on social media while maintaining the store’s visual identity.

Tools
iPhone, CapCut

 

My Toolkit

 
 
 
 

Content Creation

  • Short-form video editing (CapCut)

  • Content ideation & planning

  • Visual design (Canva)

  • AI tools: Midjourney, Kling AI

Communication

  • Written communication

  • Community engagement and outreach

  • Event promotion and coordination

Research & Analysis

  • Data collection

  • Data analysis and validation

  • Content performance tracking

  • Excel

Languages

  • English (fluent)

  • Spanish (fluent)

  • Russian (fluent)