Content starts with understanding people
I create content by thinking about what catches people's attention, how they respond, and how information can be communicated more clearly.
About Me
Hi, I'm Anna. My experience spans content creation, education, and behavioral research.
I've created educational and promotional content for a hair extension brand, designed lessons and learning materials as a language tutor, and worked on research focused on the relationship between rejection, stress, and performance in work settings.
Across these experiences, I've become especially interested in what makes information feel clear, engaging, and actually useful to the people receiving it.
That perspective shapes how I approach content creation. I pay close attention to audience behavior, platform trends, and how content can be presented in a way that feels clear and engaging online.
I graduated from UC San Diego with a B.S. in Human Health Psychology and speak English, Spanish, and Russian.
Selected Work
Three projects that highlight different aspects of my work at Addendum Hair, from educational content to short-form video.
Extension aftercare carousel
Context
I noticed that hair extension aftercare content performed well across beauty and salon accounts, particularly posts that answered common client questions.
What I did
Planned and designed a four-part educational carousel explaining extension maintenance and aftercare. Shot original visuals and designed the final layouts in Canva.
Outcome
Became the strongest-performing static post during the reporting period, earning the highest number of saves and shares among static content.
Tools
Canva, Instagram Insights, Photography
K-tip transformation reel
Context
Addendum Hair regularly shared transformation content to showcase extension results.
What I did
Edited a before-and-after reel using CapCut, focusing on music, pacing, and transitions to highlight the transformation.
Outcome
Became the highest-liked post published during my time managing the account.
Tools
CapCut, Instagram Insights
How to remove wefts reel
Context
Clients frequently had questions about wefts extension removal, creating an opportunity for practical educational content that addressed common concerns directly.
What I did
Filmed and edited an instructional Reel demonstrating how to remove wefts and breaking the process down into clear, easy-to-follow steps.
Outcome
Ranked among the top five performing content assets during the reporting period.
Tools
iPhone, CapCut, Instagram Insights
Beyond the content
The full Addendum Hair case study includes content planning, analytics, and unpublished work.
Skills & Tools
Content Creation
Short-form video editing (CapCut)
Content ideation & planning
Visual design (Canva)
AI tools: Midjourney, Kling AI
Communication
Written communication
Community engagement and outreach
Event promotion and coordination
Research & Analysis
Data collection
Data analysis and validation
Content performance tracking
Excel
Languages
English (fluent)
Spanish (fluent)
Russian (fluent)