Building thoughtful brand experiences grounded in people and data
Drawing from experience across multiple industries and fluency in three languages, I approach brand building with strategic thinking and attention to detail. I focus on delivering creative work that achieves measurable results.
About Me
I’m Anna, a multidisciplinary creative with a background in psychology and experience across beauty, fashion, and wellness. I focus on content, branding, and visual storytelling that’s clear, modern, and rooted in how people actually think and connect with brands.
Whether it’s planning posts, organizing events, building out a brand feed, or creating clean, editorial-style websites, I combine creativity with consumer insight. My psychology background helps me design with purpose, understand what captures attention, and have a keen eye for details.
I’m originally from Russia, grew up in Spain, and lived in San Diego. I speak English, Spanish, and Russian, and I thrive in fast-paced, multicultural environments where visuals, messaging, and strategy come together.
Outside work, I’m usually at the gym, playing piano, reading, or on the tennis court.
Featured Work
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Zara Landing Page Recreation
Recreated Zara’s Women’s, Men’s, and Kids’ landing pages as part of a web design course. The Kids’ page uses large, editorial-style visuals and a clean, minimalist layout that reflects Zara’s signature aesthetic.
📸 Thumbnail: Portion of the Kids’ landing page. -
Extensions Aftercare Carousel
Top-performing static post during my time managing Addendum’s feed. I broke down extension maintenance into bite-sized, actionable tips that encouraged saves and shares.
📈 Drove the highest engagement for a static post during this period (13 saves, 13 shares).
📸 Thumbnail: First slide of four-part carousel. -
K-Tip Transformation Reel
Edited a before-and-after reel highlighting K-tip extension results, designed to engage both stylists and potential clients.
📈 One of the most engaged reels during this period, with 70+ likes and 21 comments, outperforming typical posts by 2-3x.
📸 Thumbnail: Cover photo of the reel.

My Toolkit
Content & Visual Creation
Graphic design (Canva)
Content planning & trend research
Visual storytelling
Video editing (CapCut, Final Cut Pro)
Digital & Technical Tools
Instagram Insights
Squarespace
Microsoft Office (Excel, Word, PowerPoint)
Basic HTML, CSS, Python
Languages
English (fluent)
Spanish (fluent)
Russian (fluent)