Building thoughtful brand experiences grounded in people and data

Drawing from experience across multiple industries and fluency in three languages, I approach brand building with strategic thinking and attention to detail. I focus on delivering creative work that achieves measurable results.

About Me

I’m Anna, a multidisciplinary creative with a background in psychology and experience across beauty, fashion, and wellness. I focus on content, branding, and visual storytelling that’s clear, modern, and rooted in how people actually think and connect with brands.

Whether it’s planning posts, organizing events, building out a brand feed, or creating clean, editorial-style websites, I combine creativity with consumer insight. My psychology background helps me design with purpose, understand what captures attention, and have a keen eye for details.

I’m originally from Russia, grew up in Spain, and lived in San Diego. I speak English, Spanish, and Russian, and I thrive in fast-paced, multicultural environments where visuals, messaging, and strategy come together.

Outside work, I’m usually at the gym, playing piano, reading, or on the tennis court.

Featured Work

  • Zara Landing Page Recreation

    Recreated Zara’s Women’s, Men’s, and Kids’ landing pages as part of a web design course. The Kids’ page uses large, editorial-style visuals and a clean, minimalist layout that reflects Zara’s signature aesthetic.
    📸 Thumbnail: Portion of the Kids’ landing page.

  • Extensions Aftercare Carousel

    Top-performing static post during my time managing Addendum’s feed. I broke down extension maintenance into bite-sized, actionable tips that encouraged saves and shares.
    📈 Drove the highest engagement for a static post during this period (13 saves, 13 shares).
    📸 Thumbnail: First slide of four-part carousel.

  • K-Tip Transformation Reel

    Edited a before-and-after reel highlighting K-tip extension results, designed to engage both stylists and potential clients.
    📈 One of the most engaged reels during this period, with 70+ likes and 21 comments, outperforming typical posts by 2-3x.
    📸 Thumbnail: Cover photo of the reel.

My Toolkit

Content & Visual Creation

  • Graphic design (Canva)

  • Content planning & trend research

  • Visual storytelling

  • Video editing (CapCut, Final Cut Pro)

Digital & Technical Tools

  • Instagram Insights

  • Squarespace

  • Microsoft Office (Excel, Word, PowerPoint)

  • Basic HTML, CSS, Python

Languages

  • English (fluent)

  • Spanish (fluent)

  • Russian (fluent)